A/B testing is the key to reducing ad costs & improving ROI. Without testing, you’re making decisions based on guesswork.
✅ What to A/B Test in Ads?
- Headlines & Ad Copy – Test different messaging styles.
- CTA (Call to Action) – “Buy Now” vs. “Get Started” vs. “Learn More.”
- Images & Videos – Static images vs. motion graphics.
- Targeting Options – Different age groups, locations, and interests.
🔍 Tools for A/B Testing
✔ Facebook Ads Manager (Split Testing)
✔ Google Ads Experiments
✔ Google Optimize (for landing pages)
Pro Tip: Run A/B tests for at least 7 days with enough budget to get reliable data.
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