Search Knowledge Base Articles

📌 Google Ads vs. Facebook Ads: Which is Better? 🤔

Both Google Ads & Facebook Ads are powerful, but which one is best for your business? Let’s break it down.

Feature	Google Ads	Facebook Ads
Best For	High-intent searches	Brand awareness & engagement
Targeting	Keyword-based	Interest & behavior-based
Cost	CPC (higher)	CPM (cheaper)
Conversion Rate	Higher (users already searching)	Lower (users are passive)
Best Use Cases	Local businesses, eCommerce, service providers	B2C brands, online courses, eCommerce retargeting

Use Google Ads if you want to capture users actively searching for your product/service.
Use Facebook Ads if you want to generate demand, build awareness, and retarget users.

👉 Want the Best of Both?
Combine Google Search + Facebook Retargeting for maximum impact!

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